RUNDOWN |
INDONESIA MARKETING COMMUNICATION CAMP 2016
[Outline Workshop and Keynote Speaker]
[Outline Workshop and Keynote Speaker]
DAY ONE, Thursday, December 15, 2016
|
TIME
|
Outline And Activities
|
|
11.00 –
12.00
|
Registration / Chek In
|
|
12.00 –
13.00
|
Lunch
|
|
13.00 –
15.00
|
Sesi
I |
Special Workshop I
ADVANCE : INTEGRATED MARKETING COMMUNICATION
Outline :
·
MARKETING COMMUNICATION IN NEW
AGE ERA :
OutLook, Trends and Challenge 2017
·
MARKETING COMMUNICATION STRATEGY
·
ABOVE THE LINE CAMPAIGN
·
BELOW THE LINE CAMPAIGN
·
DIGITAL MEDIA CAMPAIGN
·
MARKETING COMMUNICATION
EFFECTIVENESS
·
Case Study & Activity
Trainer/ Fasilitator :
|
|
15.00 –
15.30
|
Break
|
|
15.30 –
17.00
|
Sesi
II |
Lanjutan
ADVANCE INTEGRATED MARKETING COMMUNICATION
Trainer/ Fasilitator :
|
|
17.00 –
19.30
|
Istirahat / Bersih / Ibadah / Makan Malam
|
|
19.30 –
21.30
|
Sesi
III |
Case Study, Sharing and Solutions
SUCCESS STORY AND STORYTELLING IN MARKETING COMMUNICATION SUCCESS
Trainer/ Fasilitator :
[Senior Partner MarComm Institute | Senior Konsultan] |
|
21.30
|
Clossing
|
|
WAKTU
|
KEGIATAN
/ MATERI
|
|
07.30 –
08.00
|
Breakfast / Registrasi
|
|
08.00 – 09.00
|
Sesi
IV |
Presentation
BRAND
DEVELOPMENT STRATEGY
Pokok Bahasan :
·
How create a meaningful
segmentation including strategic | consumer researches
·
Brand sustainable positioning
·
Create brand discriminator
·
Discover brand DNA
·
Crafting a powerful brand
campaign ideas
Pembicara :
|
|
09.00 – 09.15
|
Coffee Break
|
|
09.15 –
11.45
|
Sesi
V |
FORUM Panel & Discussion
ACHIEVE
A SUCCESS IN THE DIGITAL ERA : WINNING THE COMPETITION THROUGH DIGITAL
MARKETING
Preview
& Panelis :
Ø
DIGITAL
MARKETING RESEARCH
[Indonesia Country Consultant at GOOGLE Inc.
]*
Ø
THE BEST
DIGITAL MARKETING TOOLS FOR 2017
[Chief Officer Happiness at FORTUNE
INDONESIA]*
Ø
IMPLEMENTING
AN EFFECTIVE DIGITAL
MARKETING CAMPAIGN
[Marketing Director, SAMSUNG INDONESIA]*
|
|
11.45 –
13.30
|
Sholat Jumat / Lunch
|
|
13.30
|
Clossing
|
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